Friday 8 February 2013

Event planners and security: Why do corporations hire events planners?

The event management is becoming a billion dollar industry and growing at a rapid rate from over past decade. According to a survey, the investment on events planners has been grown up by $500 billion every year. There are many ways you can expand when it comes to start business in event management. There are many ways for you to spread your business if you are focusing on any specific type of event management. If you are coming into the market only with the motive of special event profession, the lucrative market is awaiting for you with various business offers.

When it comes to the increasing margins in events planning,    the overall percentage is rise up by 15% and the profits in this billion dollar industry are going to rise. According to the recent studies, the profit margins are expected to grow up by 30 to 40 percent. The sound health of the industry based on various factors including economy and the trend of outsourcing businesses.

About event planning
Basically the question of event planning is considered into two basic questions – what are the kinds of events for which we must plan? And what is event planning? First of all, the special events are of these types:

1. Celebrations like weddings, parade, trade fair, birthdays, anniversaries, and reunions.
2. Educational events like seminars, meetings, farewell and conferences.
3. Promotional events like product launches, fashion shows and political march and rallies.
4. Other civic events and memorials.

Well, the list isn’t ends here. In fact, there are other examples of business events that are social and sometimes professional. Now, it’s time to jump into the next question – what event planning is. Actually the event planners have to go through these tasks of a particular event –
1. Starting research
2. Designing an event
3. Searching for a site
4. Doing certain arrangements of decors, foods and entertainment items.
5. Making the transportation plan relating to the event
6. Planning for invitations of people
7. Making arrangements for proper accommodations
8. Planning the entertainment activities
9. Site supervision
10. Making some calculations for the expenses of events

The selected specialization and the types of above activities are depending merely upon the nature and size of an event.

Why do corporations and peoples hire event planners?
The reason is simple. In this hectic lifestyle and busy schedules in this cut-throat time, people and companies have no time and capacity to arrange all these things for an event. Hence, event management industries came and grown in order to tackle various problems of arrangements and to make everything perfect for making any event successful.

How to become an event planner?
Basically the passionate people start from any one point of event planning and start serving various other services relating to event planning like catering, decoration, entertainment and etc. In this way, the event planners not only plan the entire event but also serve various other things for that event. Before entering into the business, there are many event planners that start the services of event planning individually for an experience.

Certification
When it comes to become the certified event planner, there are many colleges and universities provide certified degree with various educational opportunities in the field. Many event planners become Certified Special Events Professional (CSEP) or Certified Meeting Planner (CMP). ISES and MPI give these designations to event planners. The event planners of these designations get the contracts or employment in various corporations. Due to these designations, clients can easily identify the professional event planners. Hence, the job opportunities of event planners are growing these days.

Event planning and security
Security is the key question when it comes to make event planning. Let’s consider the example of London Olympic 2012 in summers. In order to organize the planned infrastructure, a strategic planning was made in transport, accommodations and advertising for the guests in Olympic Park. Basically, the security measures were concentrated more on safety from terror attacks, air-traffic lock down and lots more by scanners, crowd stewards, marshals and soldiers. Because everything was planned in the entire event, everything was gone in the event successful.

Hence, this is essential for the event coordinators to hire security staff in any major event or festival for the guests. If you have a VIP guests and they also have a crew of security and you have already appointed a security team, make sure that the managers of security team of you and your VIP guests can communicate each other as well. Also discuss about the security measures in order to keep the crowd in control. When it comes to make back-up plans, emergency exits and access routes can be planned and allowed for the use of your VIP guests so that they can exit safely in emergency.

Developing a trustworthy relationship with a client is critical and important process and the security of your valuable guest is more important. Hence, it should be done with proper transparency. You can address any important concern that is essential for your event planning. Also make sure to be comfortable with your guests because security is planned accordingly. Contact your VIP guest’s security in-charge about getting the information about security measures they have planned. In addition, you can plan a meeting in a private room which has no window facing with street. Consideration about security measures is the key when it comes to hosting the VIP guests in events.

Conclusion
Apart from security, there are other major concerns when it comes to host our guests in the events. There are many people and corporate hire event planners for their guest hosting. The accommodation, entertainment, dining and other major things are important to consider when it comes to event planning. The guests really love your hospitality if you have picked the right event management company. You can also plan your hospitality in sports events like rugby, football, cricket and lots more. So, this is important to consider security along with other concerns when it comes to events planning.
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